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1. Limited Budget and Resources
Many small businesses operate with tight budgets, making it difficult to invest in robust marketing strategies or hire dedicated marketing staff.
Owners often juggle multiple roles, leaving little time or money for marketing activities.
2. Lack of Marketing Expertise
A si...
By gaurav
Immediate Relevance: Contextual marketing ensures your message reaches people when they need it most. For example, content that addresses urgent concerns during local floods—such as pool water safety or drain maintenance—resonates deeply, driving higher engagement and conversions.
Long-Term Auth...
Too many tracking pixels: Using lots of tracking tools can make your emails look like ads, especially in Gmail, sending them straight to Promotions.
Sending from mismatched domains: If your email address doesn’t match your business name, customers may n...